I have two questions about the pain-point for game developers in the
ongoing operations of social games.
Full Disclosure: I’m in charge of business development for
English-speaking clients at a Japanese cloud computing & development
firm that specializes in this as one of our service (operating social
games for developers & producers).
In the rapidly-growing Japanese social game development scene, we’ve
seen a big need for outsourcing the daily operations of games. We’ve
seen this for large AAA companies as well as for small development
studios with limited resources. Social games are unique in the frequency
that the backend is updated to optimize user conversions, as well as the
amount of “events” and feature additions that are pushed to a game to
keep users engagement and retention up.
I imagine the same desire to outsource this “grunt work” exists in the
non-Japanese game development market, but I’m curious to hear all of
your opinions as I know things can vary from culture to culture.
My Definition of “outsourcing operations”:
When I write about outsourcing operations, I’m referring to the
Thoughts? Is this a service you would pay for to be able to focus more
on the actual game development?
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