How does a free app earn money?

talhabinhusain 101 May 20, 2013 at 13:39

Hello. I am a new game developer and going to launch a free app on apple and google store. I would like to know how free game earns money. If the answer is only by giving ad then how I get these ads?
Do I have to contact with somebody? Please help me with reply. Thank you.

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martinpalsovic 101 May 21, 2013 at 00:15


basically you have two ways how to earn money with a free app:

1, Ads - not very sustainable method which in addition bothers your players. You need really huge volume of daily impressions to monetize with ads. When you have some user base, you can implement to your game some crosspromotion mechanics via providers as Chartboost or PlayHaven and display ads for other games and earn some money this way. But in general, ads are only complementary monetization method. Another ad networks you can implement are iAds (Apple), AdMob (Google) or Tapjoy.

2, Freemium model - your game is free, but you offer bonus features, levels, consumables and other things through in-app purchases. The best performing games on App Store and Google Play today are freemium games - see for example Candy Crush Saga. Basically, you can play that game for free, but when you want some special boost or faster progress, you pay.

Setting up a proper virtual goods and game mechanics is a role for experienced game designer. And then you need to test monetization every day, implement new changes, then test again, then change, then test, etc. Modern mobile games are services with permanent updates - like every week or even twice a week.

If you are a new developer, try reading my new blog AppFreak, maybe you will find it interesting.

silkroadgame 101 May 27, 2013 at 07:03

The best way for a free game to earn money is giving ads I think.When your game has enough players or fame,the ads will come for you.

m0d 101 Aug 04, 2013 at 05:12

In game purchases ;)

gamingthinktank 103 Aug 09, 2013 at 19:52

Something you are already familiar with, explained here from a different perspective. Make money from games using Choke Point strategy