My small game studio is about to publish it’s first game (in few months)
and me and my couleges are wondering which fundraising community to use.
Does anyone have any expirience (positive or negative)?Should we use
both and make smaller campaign goal’s or pick one???
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If you in the US, then by all means, use Kickstarter. But you can’t go
with Kickstarter (e.g. you reside outside of US or a non US resident),
then you can go with Rockethub or Indiegogo. However, regardless of the
platform you choose, a proper pitch and marketing is still needed for
your project to be successfully funded. Like all games, the real
challenge is to get notice and funded. There are hundreds if not
thousands of projects seeking funding, and how to get notice is partly
the picture here. You have to be honest in your approach and have a
realistic goal for both your game and the fund you asking for.
All there platform, Kickstarter, Indiegogo and Rockethub has its own
audience. Kickstarter is like the standard of the crowdfunding, and the
audience are somewhat larger. Hope this help.
Actually, while Kickstarter has a broader audience, it would be
particularly difficult to be funded by them. A friend of mine and I were
heading up a massive project once. It was a sitcom, and it was going
very well. We had everything we needed apart from a seemingly small
amount of money (less than 10,000 to shoot over 90 minutes of comedy,
including the cost of equipment!). However, Kickstarter wouldn’t allow
us to post our campaign. Their restrictions are very difficult to
comprehend and work around. This is why I personally prefer Indiegogo.
You’re likely to find more success there. The audience may be slightly
smaller, but you’re also more likely to find people that are interested
in what you want to do. Not only that, but your project is more likely
to be shared (assuming you promote it well) by your backers, expanding
your audience. I strongly suggest that you focus solely on using just
one campaign, so that you can put all of your efforts into advertising
that one campaign.
You can check out this campaign for a great example of a well-done,
game-related Indiegogo.com campaign.
http://igg.me/at/the-game-crafter/x/2749882 This is a company that
creates board game prototypes on-demand. They had a select audience, yet
they very quickly received all the funding they needed - and they’re
still going! There are also examples of this on Kickstarter, of course,
but Indiegogo really is a better, easier, and simpler option.
Personally like Kickstarter a little more,seems that there’re more
people,especially game players.
I met the Indiegogo people at the Engaget event in San Fran last month,
and it seems that although they have a smaller audience, they are more
flexible and you have a chance of standing out better.