Indie life - what to do after you have a game?

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DevDude 101 Dec 05, 2011 at 01:46

As I mentioned in another post, I’ve developing a game. After I’m finished, which should be in a few months hopefully, I’m going to sell it somewhere - probably on some reseller’s site as GMG or Steam, or even in my own little site. After I sell some copies, I should be able to have enough money to move to UK.

What exactly do I have to do to be able to sell the game? I doubt that I can just create the game and start selling it, I probably need a company or something alike. And since I will be moving, I can’t create a company here, nevertheless I haven’t found anybody who is even remotely interested in programming around here, and the company must consist more than just the CEO. So what should I do in this situation, and more importantly - what will I have to do?

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wolfotron 101 Dec 05, 2011 at 02:28

First of all - what is the point of moving to the UK? Are you going to get any benefits from relocating? As far as I know, UK is one of the most expensive countries in the EU to live in. With the internet, and especially in this business, I believe your location isn’t a primary concern for a success. Well, of course, I’m assuming you don’t have any personal reasons to relocate. By the way - where do you live currently?

Technically, you don’t need a company to sell a game. Ideally, you will need one. You will be able to manage it separately from your personal finances (a limited liability company is the best option). There is no single recipe that answers your “what will I have to do” question, unfortunately. It all depends on what exactly do you want to do, and why. So… Here’s a list of questions you need to answer to get your head cogs turning.

Do you have a game? Do you know how do you want to sell it? Do you know how do you want to market it? Are you going to send it to Valve and hope that they will put it on Steam? Or to Big Fish Games and hope they’ll sell it? Do you know who is the target of your game? Do you know how much do you want to charge people for the game? Do you know how many sales can you expect? Do you know how much time did you spend creating that game? Do you want to employ people? Do you want contractors or employees? Are you self-funded or can you get some kind of external funding? If yes, are you willing to share your equity? What are you going to do if the game doesn’t sell? What are you going to do if the game sells better than you have expected?

I could go on… This is just to get you started. Good luck. :)

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fireside 141 Dec 05, 2011 at 04:06

From my limited experience, I just have made some free games, I’ve found that having your own site and trying to get people interested is a mistake. You need a portal like Steam or BigFish. They might take a cut, but it’s well worth it. As far as doing anything else, If it were me, I would just see if I could get it on the site and sell any copies first. Get some advice if you make enough money for it to be a problem. Otherwise, call someone local about rules for naming your company. There usually isn’t much. They just want their cut if you make a profit. Hopefully, you’ve used an engine so you know it works on most pc’s, otherwise prepare for that. Good luck on it.

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DevDude 101 Dec 05, 2011 at 14:03

Thank you both for answers. :)