GameSpy has an article in which Naughty Dog President, Jason Rubin, talks about why gaming needs to do more for its talent."Rubin stated the gaming is currently a packaged-goods business, similar to common products like clothing, household cleaners, bottled water, and the like. In each of those cases, the brand is the key factor. He gave examples of a Prada bag vs. a sack, Evian vs. a lesser-known brand of water, and Clorox vs. plain old bleach. In each of those cases, the goods do just about the same thing, but because of clever marketing, consumers buy the brand they know. With these types of products, the real stars are the marketers."The full article can be found here.
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