NaturalMotion Announces endorphin 2.5

LOS ANGELES, SIGGRAPH (Booth #1760) – Aug. 2, 2005 – NaturalMotion Ltd., the developers of breakthrough 3D animation technology based on Dynamic Motion Synthesis (DMS), today announced the forthcoming release of endorphin 2.5, the newest version of the company’s award-winning 3D character animation software. endorphin 2.5’s powerful new transitioning, blending and behavior features, combined with enhancements to asset repurposing tools and improved FBX support, allow animators to create realistic, fully interactive 3D character animation faster and easier than traditional keyframe or motion capture techniques.

“endorphin’s unique DMS and Adaptive Behavior technology allows animators to experience the sheer speed of simulation without giving up any control,” said Torsten Reil, CEO of NaturalMotion. “In addition to synthesizing scenes from scratch, endorphin 2.5’s new features allow users to make their existing animations, like walk cycles, interactive. We look forward to showing this breakthrough functionality for the first time at SIGGRAPH.”

New and improved features in endorphin 2.5 include:

New Transition Event – Enables seamless blending from simulation back into existing animations such as run cycles. Users can create entire animation sequences within endorphin.

New Active Animation Event – Animation data can drive the muscles of a character. Used in conjunction with endorphin’s new Transition Event, this allows users to create much more dynamic blends than with traditional kinematic blending.

New Behaviors – New static balancing lets a character stay on its two feet autonomously.

Enhanced Rig Event – More flexible character rigs for simultaneously mixing animation and simulation, and for advanced dynamic retargeting. Users can choose which degrees of freedom they wish to retarget, and endorphin’s dynamic solver will resolve the rest of the motion.

Enhanced Collision Mode – Crisper, high-velocity collisions.

Enhanced Character Edit Mode – Faster custom character and rig set-up.

Improved FBX Support – Optimized support for the FBX file format for increased integration with today’s leading character animation software packages.

Used by leading production and animation companies such as The Mill, Sony Computer Entertainment, Namco and Moving Picture Company, endorphin is the only character animation software to utilize DMS, a technology based on artificial intelligence controllers that imitate the human nervous system. Unlike conventional animation techniques such as keyframing or motion capture, endorphin’s DMS technology uses the CPU to simulate the brain and body of 3D characters, which allows animators to synthesize human movements in real time. This approach produces directed and fully-interactive 3D characters that essentially animate themselves with real-life movements that are unique every time; thus dramatically reducing animation asset production time.

"We are very excited to employ endorphin's real-time 3D character animation toolset in our studio,” said Nick Cannon, head of technology at Moving Picture Company. “endorphin's ability to deliver responsive motion in real time produces very realistic results and is a unique alternative to using motion capture. We're also looking forward to using endorphin 2.5's improved asset repurposing tools, which could potentially save us hours of work and allow us to create richer animation based on existing animation data.”

Pricing and Availability
endorphin 2.5 will be available in October 2005 for USD $12,795. NaturalMotion also gives customers an opportunity to rent endorphin on a monthly basis for USD $1,595. endorphin ships with a range of animation data files, including motion capture data from AudioMotion, UK, www.audiomotion.com. For additional information on endorphin, please visit NaturalMotion’s Web site at www.naturalmotion.com.

About NaturalMotion
NaturalMotion Ltd. is the first company to create 3D character animation software (endorphin) based on Dynamic Motion Synthesis (DMS), a technology that utilizes Adaptive Behaviors and artificial intelligence to simulate the human-nervous system. Based on Oxford University research on the control of body movements, endorphin synthesizes 3D characters in real time. A breakthrough in 3D character animation, this process allows animation to be created much faster than conventional methods; thus significantly reducing asset production time and costs. With customers such as Sony Europe, Sony America, Moving Picture Company, The Mill, Namco, Konami, Rainbow Studios and Tigar Hare Studios, endorphin is rapidly becoming the tool of choice for today’s leading visual effects artists creating high-end animation. For further information please visit NaturalMotion’s Web site www.naturalmotion.com.

© endorphin and Dynamic Motion Synthesis are trademarks of NaturalMotion Ltd.
All other brand names, product names, service marks or trademarks belong to their respective holders.

For more information, press only:
Liaison Inc.
Heidi Lowell, 503.796.9822, heidi@liaisonpr.com
Scotti McGowan, 503.796.9822, scotti@liaisonpr.com

Reader contact:
NaturalMotion Ltd.
33-35 George Street
Oxford OX1 2AY
United Kingdom
+44 (0) 1865 250 575
+44 (0) 1865 250 577 (Fax)
contact@naturalmotion.com


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