NaturalMotion Releases Free endorphin Learning Edition

NaturalMotion Ltd. today announced the immediate availability of the company’s free endorphin Learning Edition (eLE). The company's eLE provides unrestricted access to the award-winning 3D character animation software endorphin 2.0 (normally priced at $12,795 USMSRP), has no time restrictions, includes all relevant product documentation, and offers a comprehensive support network via the company’s endorphin forum. The software is fully functional; however, it is motion file export disabled and is not to be used for commercial production. The eLE is available now through NaturalMotion’s Web site at www.naturalmotion.com.

Used by leading production and animation companies such as The Mill, Sony Computer Entertainment, Namco and Moving Picture Company, endorphin is the only character animation software to utilize DMS, a technology based on artificial intelligence controllers that imitate the human nervous system. Unlike conventional animation techniques such as keyframing or motion capture, endorphin’s DMS technology uses the CPU to simulate the brain and body of 3D characters, which allows animators to synthesize human movements in real time. This approach produces directed and fully-interactive 3D characters that essentially animate themselves with real-life movements that are unique every time; thus dramatically reducing animation asset production time.

“endorphin provides an entirely new approach to 3D character animation that will significantly impact how 3D characters are animated in the future,” said Torsten Reil, CEO of NaturalMotion. “With the availability of a free eLE, animators will have the opportunity to educate themselves on endorphin’s unique DMS technology and develop a valuable skill set for the high-end industry. Equally, smaller animation studios can evaluate the software at their own pace, and have the option to rent endorphin 2.0 on a monthly basis, for maximum flexibility.”

The eLE contains all of the same features found in endorphin 2.0, including: multi-layer behaviors; enhanced adaptive behaviors; an intuitive GUI (including layered behavior support on the timeline); and support for the Avid® Alienbrain® Studio asset management and Perforce software configuration management systems.

Pricing and Availability
NaturalMotion’s eLE is available free of charge directly from the company’s Web site at www.naturalmotion.com, and includes relevant product documentation and a comprehensive user support network via the endorphin forum. The eLE has no time limitations; the software is motion file export disabled and is not to be used for commercial production. The eLE is also available on 3D World magazine’s issue 68 cover disc.

The full version of endorphin 2.0 retails at USD $12,795. eLE users also have the option to rent the software on a monthly basis for USD $1,595.

About NaturalMotion
NaturalMotion Ltd. is the first company to create 3D character animation software (endorphin) based on Dynamic Motion Synthesis (DMS), a technology that utilizes Adaptive Behaviors and artificial intelligence to simulate the human-nervous system. Based on Oxford University research on the control of body movements, endorphin synthesizes 3D characters in real time. A breakthrough in 3D character animation, this process allows animation to be created much faster than conventional methods; thus significantly reducing asset production time and costs. With customers such as Sony Europe, Sony America, Moving Picture Company, The Mill, Namco, Konami, Rainbow Studios and Tigar Hare, endorphin is rapidly becoming the tool of choice for today’s leading visual effects artists creating high-end animation. For further information please visit NaturalMotion’s Web site www.naturalmotion.com.

© endorphin and Dynamic Motion Synthesis are trademarks of NaturalMotion Ltd.
All other brand names, product names, service marks or trademarks belong to their respective holders.

For more information, press only:
Liaison Inc.
Heidi Lowell, 503.796.9822, heidi@liaisonpr.com
Scotti McGowan, 503.796.9822, scotti@liaisonpr.com

Reader contact:
NaturalMotion Ltd.
33-35 George Street
Oxford OX1 2AY
United Kingdom
+44 (0) 1865 250 575
+44 (0) 1865 250 577 (Fax)
contact@naturalmotion.com


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