Opens, Allowing Game Developers To Pitch Publishers

AUSTIN, Texas – The Austin Game Initiative (AGI) today announced that registration is now open for its second annual LivePitch sessions at Austin Game Conference (AGC), to be held Sept. 9-10, 2004, in Austin, Texas. LivePitch is the AGI’s industry matchmaking initiative that provides opportunities for developers to meet with and pitch their PC, console, internet or mobile game to the world's leading game publishers.

Last year Hudson Soft, Midway Home Entertainment Inc., Gathering / Take Two, Eidos Inc and Vivendi Universal Games reviewed pitches from more than 40 independent developers and met with several at the AGC. Already this year, Disney's Buena Vista Games has been added to the LivePitch publisher roster.

Game Developers can apply to participate in LivePitch at no cost, by visiting the LivePitch Web site at Developers interested in participating in LivePitch should complete the application, providing information about their demo, game developing experience and past publishers that have been pitched the idea.

Developer applications are accepted between now and August 15, 2004. If selected by one or more publishers, developers receive 30 minutes to demo their game one-on-one with each interested publisher in a private meeting room at the Austin Game Conference September 9-10, 2004. Developers must have a working demo to participate. Publishers interested in participating in LivePitch should contact

Austin Game Conference sponsors include Activision, Microsoft X-Box, TKO Software, Nokia, BOXX Technologies, GameSpy, Academy of Art University, Linden Lab, M7 Networks, Perforce Software, Onsite Computer Solutions and others. Media partners include Business Wire, Develop Magazine and

In addition to the LivePitch! Sessions, the Austin Game Conference features 6 tracks (48 sessions) from industry leaders including veterans from Sony Online, Microsoft, NCSoft, Ubisoft, Electronic Arts, Red Storm, Disney, Monolith, Turbine, Taldren, Mythic and others. Keynotes include a unique shared keynote from Microsoft and Sony discussing “Massively Multiplayer Console Is Coming”. Scott Henson, Director, Platform Strategy, Microsoft Xbox will discuss Microsoft’s approach to bringing MMOGs to the Xbox and Glen Van Datta, Director of Online Technology, Sony Computer Entertainment will discuss Sony’s PlayStation strategy. Separately, Professor of Economics Edward Castronova will provide a keynote on digital economies. Additionally the Women’s Game Conference runs concurrently with the AGC.

Austin Game Conference Highlights:

• Multiplayer Online Games Tracks – Discussions with visionaries and veterans, providing detailed insight with four tracks: Tech, Design, Service and Production. The definitive conference on multiplayer online games.
• Future of the Development Pipeline - Focuses on streamlining the design process. With the length of today’s development cycle don’t be left behind. Includes PC and console focuses.

• Mobile Market Design and Profits - Revenues and profits are just now being realized. Understand this fragmented market and the opportunities. Learn how to get product out the door and make a profit.

• LivePitch - Developer/Publisher Pitch Sessions - Independent developers vie to pitch with leading publishers at the show. Go to for details.

• Technology Pavilion - Showcasing the latest tools, technologies, products and services. Booths and/or private meeting rooms available.

• Machinima Theater - Machinima is the convergence of filmmaking, animation and game development. By combining the techniques of filmmaking, the flexibility of animation production and the technology of real-time 3D game engines, Machinima makes for a very cost- and time-efficient way to produce films.

Registration Information

Early Registration for the two-day event is now open and can be accessed by logging on to . Early registration for professionals prior to August 15 is $125. After August 15th the price is $145 for professionals. Onsite registration price is $175 for professionals. Early registration for students prior to August 15 is $85. After August 15th the price is $110 for students. Onsite registration price is $135 for students. One day passes are also available. Conference Registration gains access to the AGC, technology pavilion and the Women’s Game Conference which runs concurrently with the Austin Game Conference.

About The Game Initiative

The Game Initiative is chartered with the growth of the computer and video game industry by serving the needs of companies and individuals involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. The Game Initiative assists in growing the game industry through events, public awareness, information and supporting programs. Game Initiative events include the Austin Game Conference, the Women’s Game Conference and the How to Break into the Game Industry national conference series. More information about the Game Initiative can be found at or

For more information:

Steve Farrer


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