According to a report, Warner Brothers has begun to fluctuate the licensing fees paid by publishers for their properties, according to how well reviewers receive their games. "The game industry has had its time to exploit movie studios all day long and to get away with producing inferior products," says Jason Hall, senior VP of the newly formed Warner Brothers Interactive Entertainment. "But, with Warner Brothers, no more. Those days are over. And we mean it. This isn't just lip service. Honestly, the bad games are over."
Hall's strategy is to look upon user reviews (at sites such as gamerankings.com) so that a game must achieve at least 70% rating, or else face an incurring royality fee.
"An escalating royalty rate kicks in to help compensate us for the brand damage that's taking place," says Hall. "The further away from 70% it gets, the more expensive the royalty rate becomes. So, frankly, if the publisher delivers on what they promised -- to produce a great game -- it's not even an issue."
However, this approach has already caused a debate with regards to Enter the Matrix which despite making $250 million world-wide was critically panned by most reviewers.