Co-Founder To Conduct Resume Workshop Preceding E3 Expo 2004

Austin,, a leader in international recruitment services for the interactive entertainment industry, is pleased to announce the inclusion of company co-founder Robin Chenoweth McShaffry as a featured speaker at the How To Break Into The Game Industry: Resume Workshop and Conference on Saturday, May 8, 2004. Produced by The Game Initiative, this event is the first of its kind in Los Angeles and is presented as a complimentary event to the E3 Expo (Electronic Entertainment Exposition), on May 10-14.

From 8:30 am to 3 pm on Saturday, May 8, 2004 , Robin McShaffry, founding director and V.P. of Operations for, will participate in the How To Break Into The Game Industry: Resume Workshop and Conference. As the creator and moderator of the afternoon Resume Workshop, McShaffry will lead a lively and informative panel discussion about game industry resumes, using some of the attendees as "volunteers." The conference will be held at Mount St. Mary's College in Los Angeles. Attendance costs $60 online, and $75 at the door. Complete details can be found on the Internet at

McShaffry states, "I am thrilled to be working with The Game Initiative again on this very special event. takes very seriously its commitment to grow the next generation of game developers. I am proud to have made a difference to the people who have attended previous events and I look forward to another fun session."

McShaffry has been on the board of The Game Initiative since 2003, contributing to conference programming with topics and speakers. Robin is a regular speaker at the How To Break Into the Game Industry conferences in various U.S. cities, including Austin, San Francisco and Washington D.C. Robin is well-versed in the needs and requirements of coders, artists, designers and the companies wanting to hire them, based on years of recruiting and game industry experience. She joined forces with after working in marketing and creative services for Origin Systems in Austin.

About The Game Initiative

The Game Initiative is committed to the growth of the computer and video game industry by serving the needs of companies involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. The Game Initiative (TGI) assists in growing the game industry through events, public awareness, information and supporting programs.

About is one of the top recruitment firms in the entertainment software arena, boasting major clients and creative leaders in the games software and hardware industries. They are continually seeking highly-qualified creative, executive and technical talent for these clients, as well as offering pinpointed candidate targeting services to new clients such as games divisions and games development departments within film and TV companies.

About E3 Expo 2004 (Los Angeles Convention Center, May 10 - 14, 2004)

E3 is the premiere international interactive games conference and expo, attracting thousands of attendees from around the world. As games and game culture continue to convert more consumers, and game brands and franchises are increasing their reach, E3 represents an emerging industry that thinks globally. Thousands of top-tier game producers, developers and executives attend E3.

For more details, visit our web site at

Contact: Fiona Cherbak
Phone: 512/916-9633


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