Los Angeles Game Conference: How To Break Into Video Game Industry

AUSTIN, Texas, March 29, 2004 – The Game
Initiative today announced its “Los
Angeles How To Break Into Video Game Industry: Conference and Resume Workshop

will take place in Los Angeles May 8, 2004 at Mount St. Mary’s College just days
before the annual Electronic Entertainment Expo (E3) show. The event is designed
for artists, programmers, writers, musicians, designers and others looking to
get into the computer and video game business. Attendees will have the
opportunity to speak with industry insiders, including top recruiter Mary-Margaret.com,
hiring managers from local game companies as well as network and meet with
industry veterans.

“The game industry generates more revenue
annually than Hollywood’s movie industry and many are asking how to get into the
business,” said Christopher Sherman, Game Initiative Executive Director. “This
comprehensive program will identify trends and requirements as well as the
qualifications and skill-sets that are in demand in the game industry. The
casual nature of this event allows attendees an unprecedented opportunity to
interact with industry veterans, ask questions, gain valuable contacts and
understand the business.”
Professional and creative talent looking to move
into the business from other industries will learn how their experience and
transferable skills can gain rapid entry into the Game industry. Students will
learn how to build an early professional road map to a career in the game
industry. The event will also provide a great opportunity for local game
companies to meet potential new talent. New to this event is the Demo Reel
Showcase, where attendees will be able to bring their laptops to showcase their
demo reels to industry insiders for direct feedback and job opportunities.

How To Break Into Video Game Industry – Los
Angeles - Agenda

8:30am - 9:00am Registration and Networking

9:00am - 9:45am Industry Overview

10:00am - 10:45am Getting in at the Ground Floor

11:00am - 12:00pm Applying Transferable Skill Sets

12:00pm - 1:30pm Networking

1:30pm - 3:00pm Resume Workshop

The cost is $60 in advance or $75 at the door.
The event takes place at Mount St. Mary’s College in Los Angeles in the Little
Theater on the Chalon Campus. Registration is available online at

</a> The event is
sponsored in part by the University of Advancing Technology.

How To Break Into Video Game Industry attendees will:

• Find out what employers are looking for now and in the future

• Learn how the game development pipeline works

• Receive an overview of the industry and where it’s headed

• Understand the core competencies required in art, programming and design

• Meet and network with professionals in the industry

• Participate in a resume workshop designed to gain them critical interviews
with hiring managers.

About The Game Initiative

The Game Initiative is chartered with the growth
of the computer and video game industry by serving the needs of companies
involved in producing interactive entertainment software and hardware for video
game consoles, handheld devices, personal computers and the Internet. The Game
Initiative was spun out of the Austin Game Initiative (AGI), an organization
focused on supporting the game development industry in Austin, Texas. Austin is
the # 3 location in the U.S. for game development with more than 50 companies
making major contributions to the game industry, including game development,
publishing, tools and middleware and chips and hardware. The AGI produces The
Austin Game Conference which will take place September 9-10, 2004. More
information about the Game Initiative can be found at

The name The Game Initiative is a trademark of
Austin Game Initiative.

For more information:

Steve Farrer

Heavy Metal Marketing

(512) 415-8300



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