Sony Participates at the Game Developers Conference

FOSTER CITY, Calif., March 16, 2004 Sony Computer Entertainment America Inc. announced today its presence at the 2004 Game Developers Conference, which will be held March 22-26 at the San Jose Convention Center in San Jose, Calif. In addition to a keynote address by Andrew House, executive vice president, Sony Computer Entertainment America, company game developers, programmers, producers and technology specialists will speak at various sessions at the 18 th annual conference.

The Game Developers Conference, the world's largest event exclusively devoted to game creators, hosts more than 10,000 attendees from around the world who gather to share ideas, build skills, and learn about the latest tools and technologies. This year, Sony Computer Entertainment America will support developers and publishers in the creation of PlayStation® content by providing the latest development tools and technologies through conference presentations, panels and booth demonstrations. Booth demonstrations will be held at booth number 1308, which will be open from 11:30 a.m. to 6:30 p.m. March 24-25, and from 11:30 a.m. to 3:30 p.m. on March 26.

The best in gaming content is available on PlayStation platforms thanks in part to the role developers play in striving to push exceptional content and further game innovation, House said. The Game Developers Conference gives us the opportunity to affirm our widespread involvement and commitment to the global development community.

A detailed list of the latest developments in tools and technologies that will be exposed at the GDC can be found at

For information on how to register for the 2004 Game Developers Conference, visit . Please note that speaker times and locations are subject to change; please refer to the conference program for updated information.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation ® and PS one game console, and the PlayStation ® 2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.


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