Gamebryo Adds Full Support For SoftImage|XSI Software

Companies Deliver Shorter, More Efficient Development Cycles

CALABASAS, Calif. -- July 23, 2008 -- Emergent Game Technologies is giving more power and options to game developers with the pipeline integration between its award-winning Gamebryo video game development platform and SOFTIMAGE®|XSI® 3D animation software.

This integration is part of Emergent’s broader strategy to offer a wide range of game production software and design tools within the Gamebryo framework. By offering deep interoperability with the industry’s leading development software, Emergent allows developers to always choose the 3D digital content creation tools, like SOFTIMAGE|XSI, that best meet their needs.

One pressing game development need is to create photo realistic, high definition animations set against a backdrop of tight budgets and ever-shrinking bring-to-market cycles that has become the norm for next generation console development. To help meet this necessity, Emergent chose to add support of SOFTIMAGE|XSI software for its ability to model, animate and render massively detailed models with millions of polygons and fluidly integrate into the Gamebryo game engine.

“We are constantly listening to our customers’ requirements and are dedicated to addressing the global needs of our clients. Integrating with SOFTIMAGE is key to our global strategy,” said Geoffrey Selzer, CEO, Emergent. “This partnership is another example of how our standardized flexible framework is designed to mold to the needs of the industry just like our leading partner program. These initiatives allow our product to be at the heart of the development process and empower developers with an abundance of choices for their pipeline.”

Emergent and SOFTIMAGE jointly customized a seamless workflow between Gamebryo and SOFTIMAGE|XSI software. Content created by the animators on a game project using XSI is now automatically pushed through a single pipeline into the Gamebryo cross-platform engine for use by the rest of the development team. This is the first release of the integration and the companies will continue to update and optimize.

“Our partnership with Emergent will offer game developers an efficient game creation solution between SOFTIMAGE|XSI software and the Gamebryo game engine,” said Marc Stevens, general manager of Softimage and vice president, Avid Technology, Inc. “Softimage offers the most powerful and versatile 3D content creation platform for games on the market today, and by working closely with Emergent, we will help accelerate the game development cycles between content creation to final in-context preview.”

Media Contacts:
Derek Asato/Luis Levy
The Bohle Company for Emergent Game Technologies
(310) 785-0515 ext. 201/204
derek@bohle.com/luis@bohle.com

Kevin G. Clark, Global PR Manager for Softimage, Co.
(514) 840-0343
kevin_clark@softimage.com
________________________________________
About Gamebryo
Gamebryo has been fully optimized for development on PLAYSTATION(R)3, Xbox 360(TM), PC and Wii(TM), and has recently gained attention as the engine used in Bethesda Softworks' record-breaking Xbox 360(TM), PLAYSTATION(R)3 and PC title, The Elder Scrolls IV: Oblivion and on its upcoming Fallout 3 across the same platforms. Gamebryo is also being used by EA-Mythic on its upcoming Warhammer Online: Age of Reckoning. Gamebryo is a mature software product that ships with 3,500 pages of fully indexed, searchable documentation. To date, Gamebryo has been used in more than 200 games titles ranging from massively multiplayer online games, high-end retail games across multiple genres, and casual games. For detailed information on Gamebryo, please visit www.emergent.net/gamebryo

About Emergent
Emergent Game Technologies is one of the fastest and largest growing companies dedicated exclusively to providing flexible technologies and services that give developers an unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions include the award-winning Gamebryo game engine used to create hit next-generation games for the Wii™, PLAYSTATION®3, Xbox 360™, and PC. Emergent gives developers the flexibility they need to fuel creativity while reducing risk. Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, NC; Austin, Texas; London; Tokyo; China; and Korea. To learn more, visit www.emergent.net.

About Softimage
Softimage is a part of Avid Technology, Inc., and develops leading-edge 3D technology used in customer-centric solutions that enable professionals in the games, film and television industry to realize their creative vision. Award-winning feature films, television productions and top-selling video games are made using Softimage software. Its flagship product, SOFTIMAGE|XSI, is an extensible 3D animation software solution built on the most modern architecture in the industry and is used by leading media and entertainment companies such as Digital Domain, SEGA Corporation, CAPCOM, Animal Logic, and The Mill. Other solutions from Softimage include: SOFTIMAGE|FACE ROBOT®, lifelike facial animation software; SOFTIMAGE|CAT™, a complete character animation plug-in; and SOFTIMAGE Alienbrain®, a digital asset management solution for artists; For more information about Softimage, visit www.softimage.com.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, Alienbrain, Face Robot, CAT and XSI are registered trademarks or trademarks of Avid Technology or its subsidiaries in the United States and for other countries. All other trademarks contained herein are the property of their respective owners. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid brands. Whether seasoned professional or beginning student, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com


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