Um, I don't think naming your company Her Interactive is quite the same thing as a gay parade. They are capitalizing on the fact that they are women in the game industry. So what? Their market segment is young girls. Out of all the phony things people do to market their goods, I consider it pretty innocuous. How many game companies are there that are run by women? I don't know of any others. Although somewhat of a gimmick, it would never stand on it's own. From what I hear, the games are pretty good.
And how would they go about doing that? Are you sure boys aren't being railroaded into action games? Maybe we're all being railroaded into playing games of any kind. Maybe what we really want to do is meditate on our navels and society has taken us over. But really, I doubt it. I think someone discovered that those puppy games sell and it was a need or desire that caused the product rather than the other way around.